OUGD603: Womenswear Brand Identity

Contextual Research

Research was conducted into existing womenswear brands which would be in direct competition with mine. A company name needed to be established before designing anything else. 

Starting my research based on brands on Instagram as stated previously and below this was the best way to attract the target audience of women aged 15 - 26. 

he 2015 Pew Research Study of U.S Residents found that more women use Instagram than men. The study showing that 31 percent of women and 24 percent of men regularly use Instagram to share like and post. The same goes for younger users if you are selling you brand to younger women. Among people aged 13-17, 23 percent of girls and 17 percent of boys use Instagram. Instagram is also used by 48.8% of brands a number that is expected to rise to 70.7% by 2017.

Instagram for business statistics

- Instagram is used by 48.8% of brands—a number that is expected to rise to 70.7% by 2017

- Marketers are rapidly increasing their adoption of Instagram to promote everything from clothing to concerts. According to a forecast by eMarketer, 48.8 percent of U.S. brands will use Instagram for social media marketing in 2016.

-  By 2017, 70.7 percent of U.S. companies will use Instagram for marketing, edging out Twitter for the first time. All aboard the Instagram train, the smart brands are leaving the station.

- Top brands post 4.9 times per week on Instagram, an increase of more than 50% over 2015

- A social media study conducted by Forrester in 2016 reviewed how the top 50 global brands market on social networks. Forrester evaluated 11.8 million user interactions on 2,489 posts made by 249 branded profiles, and collected data on how many top brands use each social network, how many fans they’ve collected, how often they post, and how often users interact with their posts. They found that the average number of Instagram followers for a top brand is now over 1 million—almost five times higher than in 2015.

- Top brands now post 4.9 times per week on Instagram, an increase of more than 50 percent over 2015. Have you wondered how frequently you should be posting on Instagram? If you want to become a top brand, about five times per week is your answer.

- 60% of the top brands on Instagram use a consistent filter

- Creating a look for your brand on Instagram can give your content an identity and recognition. A visual social media report from WebDam found that 60 percent of the top brands on Instagram use the same filter for every post.

- B2C marketers are significantly more likely (6%) to increase Instagram activities than B2B marketers (48%)

- Businesses probably won’t turn to an image-based social app to learn about another business’s services or products. Though B2B businesses shouldn’t neglect Instagram (we don’t!), B2B interactions usually require more research, more detail, more insight. Instagram is more of a step along their path to purchasing.

- But this stat from the Social Media Examiner 2016 Report, is further proof that Instagram just makes sense from a B2C standpoint. For B2C companies, Instagram might be all they need to inspire a purchase. A great picture of a new pair of shoes could easily inspire someone to buy those shoes. An incredible photo of your hotel’s pool might prompt someone to make a reservation.

- If you work in a B2C industry, even one with less visual appeal than retail or travel, there really is no excuse to ignore Instagram.

Instagram performance statistics

- 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post

- Does engagement on Instagram mean consumers are becoming more aware of your brand? According to Instagram Advertiser statistics, 50 percent of Instagram users follow at least one business, 60 percent say that they learn about a product or service on the platform, and 75 percent of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.

- Perfect at increasing brand recongition for the womenswear brand. Instagram is a statistically sound place to invest your time and energy.

- Posts with at least one hashtag average 12.6% more engagement.

- Hashtags help Instagram users discover content and accounts to follow. The right hashtag, or a combination of hashtags, will expose your brand to large and targeted audiences. By making yourself more discoverable on Instagram, you have a better chance of attracting new followers, getting more likes, and increasing engagement.

- In fact, posts with at least one hashtag average 12.6 percent more engagement than those without, according to a study by Simply Measured.