Research
Research into Mubi
MUBI is a curated online cinema bringing you cult, classic, independent, and award-winning movies. Available in over 200 countries around the globe and on multiple devices, a subscription to MUBI is a passport to the world of cinema. Every day our film experts introduce you to a great film, and you have a whole month to watch it. That's 365 extraordinary films a year curated by MUBI.
MUBI is your destination for cinema culture. See what our passionate international community - full of film fans, students, filmmakers, festival-goers, and more - is talking about. Discover wonderful films, keep track of your moviegoing, and meet others who love cinema as much as you. Need a guide? Our magazine Notebook illuminates the world of contemporary and classic cinema with the latest news, interviews and criticism.
Advertising Campaigns for movie streaming sites
Effective advertising campaigns
These campaigns all have one of two things or both. Strong eye-catching visuals which communicate a message instantly, or they have strong wording in their typography to communicate a message effectively. Therefore, I decided to start thinking about what strong message Mubi might want to communicate and a way in which I can communicate it effectively. After reading through the brief again, I decided that their main selling point was to stop endless scrolling of films, so therefore wasting time. I felt like wasting time could be a strong concept which could attract the target audience of people who hating wasting time and being let down.
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