Brief
This brief was created as having my own fashion label is something I am very passionate about. I am constantly keeping up with current fashion trends and expanding my entrepreneurial skills and developing various business plans and ideas for the future. I also wanted to test by abilities and show improvement in logo design, as well as marketing. Essentially creating a new start-up company which would be ready to go once I have finished my studies.
Context
The context of the brief was to enable me to show my passion for design and fashion and my highly developed skills in logo design based on current trends and noticing what works and is successful in the industry.
Target Audience
The target audience was open and left to create for me. As I know exactly what I would want. Deciding quickly on women aged 15 - 23 as the best way to be successful from selling contemporary styled clothing and using Instagram and other forms of social media as the best marketing method to attract this specific audience. The 2015 Pew Research Study of U.S Residents found that more women use Instagram than men. The study showing that 31 percent of women and 24 percent of men regularly use Instagram to share like and post. The same goes for younger users if you are selling you brand to younger women. Among people aged 13-17, 23 percent of girls and 17 percent of boys use Instagram. Instagram is also used by 48.8% of brands a number that is expected to rise to 70.7% by 2017.
Tone of voice
Want to express the company's personality through the use of vocabulary. Tounge n' cheek with a hint of sophistication and hella lot of style.
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