OUGD603 - Competition Brief: D&AD Mubi
After reading through the brief numerous times, I decided to highlight the main parts that would be the most important when deciding upon a campaign.
- Background to Mubi: 30 films available to watch or download for 30 days. New choice is added every day, oldest remove so fresh collection. month free beyond this subscriptions are yearly/monthly.
- Reason for Mubi: People spend ages searching for something to watch ( 4.9 days a year on average). People have started to work out more doesn't always mean 'better'.
- Target Audience: Not just film lovers, people interested and appreciative of like-minds. Hate being let down or wasting time.
- Considerations: Not a boring ulitity. Entertainment. Netflix/Amazon prime not competitors. Times when theyre just what you want. but theyre also times when mubi is just wat you want.
- Tone Of Voice: Mubi take themselves very seriously but not themselves. They just want to show the audience a good time. No to arrogant or dull yes to witty, exciting and charming.
- Main ambitions: Drive sign ups online.
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