Tower Works Leeds
Today we were given study task 1
In your group you must brand Tower WorksLeeds. Consider the following:
- Graphic design: The visual identity – hard corporate identity or soft, friendly caricature?
- Tone of voice: Is the language you use (both spoken and written) formal or relaxed?
- Dialogue: Can your users or customers contribute ideas and get involved in the organisation? Or is it a one-way communication?
You will need to assess the ket aspects of your company:
- The mission statement/USP
- Values
- Vision
- Personality
Define the key design ingredient, it could be Colour as in Orange (the mobile phone company), Environment/Architecture
We started by all designing a logo we thought worked best, after everyone designed one we all decided that mine worked
best however it did need some adjustments. I then went on to create the powerpoint to present and everyone else produced
the other important collateral.
Examples of edits on my original logo design. W to symbolise works and well as the towers together.
The inside of the building was inspiration for
our lime green colour scheme. Symbolises
fresh and innovativeness.
An original logo design, discovered too
complex to use.
Different colour variations on original logo design.
Tower Works information Guide.
Website design.
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