Practice led research was conducted into how the advertisment can be distrubited to the right target audience. I walked around Manchester city centre and wrote down where adverts are placed.
- Billboards
- Flyers
- Poles
- Bus Stops
- Bikes
- Buses
- Taxis
- Online (Twitter/Facebook/Linked in)
I concluded from this research that the best way to distribute to the target audience of this campaign was either on line on Linked In or Twitter or via leaflets. Leaflets are an effective way to find people on the street who look of a similar age to the target audience and handing them out, directly targeting them. Although this means that some people may throw them away or drop them on the floor when uninterested, it also means that potentially some people may see the leaflets on the floor who are interested. Therefore this led me onto further research into successful leaflet design and how I am going to make the target consumers want pick up the leaflet and read it based on the visual aesthetics.
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