I decided to choose this brief by D&AD as not only are they a respected award within the design industry, I also have a passion for advertising and advertising campaigns. I wanted to be able to showcase my creativity and talent through an exciting and interesting brand, which I would use myself. It was also well suited to me as I am a film-lover and constantly using sites such as Netflix, with the same frustration as a user that this brand is trying to eliminate. I decided that this will then give me an insight into the target audience, as being one of them I will have a deeper and more effective understanding of the target market.
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. The D&AD Professional Awards are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world. But it's much more than just awards. Members join a vibrant global community, whilst creatives and clients are inspired by a world-class Training programme. As a non-profit advertising and design association, all D&AD's surpluses go straight into programmes such as New Blood, inspiring the next generation of creative talent and stimulating the creative industry to work towards a fairer more sustainable future. D&AD is a Member-run organisation, led by an elected Board of Trustees. Each year D&AD appoints a President from the Board of Trustees to lead the charge and shape the conversations for the year ahead. The job of the president is to galvanise the creative communities and bring them together to inspire and celebrate the finest in design and advertising. The D&AD Board of Trustees represent the full breadth of the advertising, design and digital industries. As a member-run organisation, the elected board are responsible for the overall direction of D&AD, its programmes and where its money is spent.
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