Reed Recruitment Campaign
Background to the company
Reed is an employment agency based in the United Kingdom. The company was founded in 1960 by Sir Alec Reed CBE, and is currently chaired by his son, James Reed. Reed also offers training and HR consultancy services. The company’s website, reed.co.uk, was established in 1995 and doubles as a job site. In 2014 Alexa ranked Reed.co.uk as the no.1 UK employment agency website.
As of March 2012 Reed has more than 3,000 permanent employees working across 425 business units in 180 locations worldwide.
How I became involved in the company
After securing a position for Reed Recruitment in Manchester city centre as an Intern in Summer 2016, to help outsource candidates for various positions across buying & merchandising, design & development and retail operations. Although my role was mainly database administration and probably as far away from the design industry I could possibly get, I still managed to incorporate my design expertise into the business and offer my unique skills and creativity to an extra asset to the business. I noticed the dominant need for more visual communication in the office environment. I developed various posters, corporate thank you cards, linked in marketing media, social media artwork, flyers and other printed media to help promote the businesses strong values in a different and effective way.
To more eye-catching visuals I created to help co - members in day to day office life, the more design work within the business I was asked to do. Throughout my time there over a 12 week period, I worked mainly with the retail team, but also with Reed Graduates, Reed Mortgages and Reed Technology. I enjoyed my time at Reed and I was called back over the Christmas period 2016 to help further with visual communication and social media marketing.
The Brief
This brief was therefore derived when the Director of the company noticed how much my work was benefiting the business. The director then called me and we scheduled a meeting to discuss how I could help her further. The company needed to gain more interest from the younger generation wanting to pursue a career in recruitment. The company needed to gain more fresh young talent in order to gain more consultants. I also knew first hand that they had excellent training programmes, so the campaign was basically looking to attract people with potential. So therefore, a more relaxed, young and intriguing tone of voice. I discussed with the director what I felt was the main driving force for the younger generation in choosing their career path. Based on my own experiences, I stated that first was passion and enjoyment and secondly was money/salary.
After brainstorming various concepts in which attracting this type of target audience, I asked the director what the company can offer in terms of passion and excitement and salary. She stated that the company offers a good bonus scheme for hard workers. This, therefore, enabled me to create the brief. To produce a poster/Flyer campaign to make the younger generation want to work in recruitment, by being driven by targets and bonuses.
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