Essentially, what we have been asked to create is an advertisement to promote our chosen artist and increase sales of their album to ensure chart success. Not all websites are their to serve the purpose of 100% advertisement. Some are simply their to provide information, or entertainment etc. Establishing the difference is important when creating a website for this particular purpose.
After looking into various artists I could use, I chose Jess Glynne for a number of reasons. The first reason being, it being her very first album so it is important and very vital and integral in creating her success. So therefore creating this website would be important. She has also only recently broken through into the music industry at the top of the charts and becoming one of the top female artist's in the world. Her breakthrough was during 2013, where deep house producer Route 94 approached Glynne about rewriting and providing vocals for a song of his, called "My Love" which at the time contained a sample that he was prohibited from using. "My Love", featuring Glynne, was released on DJ Annie Mac's compilation album Annie Mac Presents in October 2013. Electronic group Clean Bandit heard "My Love" and approached Glynne to feature on their song "Rather Be". Jack Patterson of Clean Bandit spoke of "a real subtlety of emotion in her voice You can hear the fragility of her personality, but at the same time there’s a raw power'.
Released as a single in January 2014, "Rather Be" debuted at number one on the UK singles, becoming the third fastest-selling single and the most streamed song of 2014.The track attained number-one and top-five positions on charts across Europe and Oceania, and was a top ten hit on the US Billboard 2014. In February 2014, Route 94's "My Love" was released as a single; it also debuted at number one in the UK. Both "Rather Be" and "My Love" received nominations at the BRIT Awards for Best British Single.For her work on "Rather Be" Glynne won the Grammy Award for Best Dance Recording and was nominated for Song of the Year at the inaugural BBC Music Awards.
Her new album "I Cry When I Laugh" was only recently released in August 2015 so she is still trying to promote it. The album features contributions from Knox Brown, Naughty Boy, Starsmith, Talay Riley, and Switch, as well as her regular collaborators Bless Beats and Jin Jin. She also made an appearance on the 12th series of The X Factor a guest judge at Cheryl Fernandez-Versini's Judges' Houses segment. The same month, she presented the Vice magazine-produced documentary film The Brit Invasion, which documented the rise of EDM and British dance music in the United States. Glynne's track "Take Me Home" was released as the official Children In Need 2015 charity single in November.
These are all things that can be key activation points across the key 5 markets on my website.
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