After looking at various campaigns and websites for young artists with recent album releases I realised they all adopted similar features which had been proved to work. For example on Justin Biebers website there was large images of him, his name/logo was hand rendered, he had various videos photos but mainly the website seemed to promote his world tour.
The features I established were, videos (YouTube), photos (Instagram), Album Cover/Artwork with links (iTunes), news letter, tour dates and recent news.
I decided therefore these will all be features on my website.
I also looked into Jess Glynnes existing website and I really liked the layout and colour scheme as it was easy to use, feminine, visually appealing and structured.
As I felt it was already effective, I felt adopting a similar strategy would work well.
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