Development of Ideas
As I had already decided that Mubi's main selling point was to stop endless scrolling of films, so therefore wasting time. I felt like wasting time could be a strong concept to start with and build upon which could potentially be effective in attracting the right target audience of people who hating wasting time and being let down. It was then beneficial to think further into ways in which wasted time could be communicated effectively using strong visuals/imagery.
Wasted Time
- Something that melts to show that time has passed. E.g Ice cream or melting clock.
- An advert that is unnecessary and just wastes your time. Maybe like a word search or complicated type which is very illegible. Links back to why the audience would not want to be doing that. (Sick of wasting your time? Sign up to Mubi today)
- Clock that has been thrown in the bin.
Melting Clock
Melting Ice Cream
Melting Ice Lolly
Illegible Type
Another concept which would work in portraying the brands main USP, was the idea of having a smaller selection of films which are of a higher quality and are updated added and removed frequently instead of having a larger quantity of films which makes it harder to find good films. In simpler terms, Quality over Quantity.
Quality over Quantity
- Imagery showing the same of a lot of something really bad and little of something really good.
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