OUGD603: Extended Practice - D&AD Mubi Competition Brief - Initial Designs

OUGD603: Extended Practice - D&AD Mubi Competition Brief - Initial Designs

I started by developing basic visuals for each concept using adobe illustrator. Not really thinking about typographic choices or colours schemes specifically yet. 

Out with the old and in with the new

This first design was created using the first tagline "out with the old, in with the new". It related back to Mubi's 30 movies, for 30 days. Where one is added and removed each day. The left hand side of the design was based upon old movies, where picture quality was poor, to create an instant connection for the audience to recognise a movie being outdated and old. Below is a screenshot taken from an old movie, where colour wasn't present. 

 The design was then developed further by noticing the sepia tones in the image above which also complimented the orange and yellow tones from the image on the right hand side of the poster. 

The illustration created was made from a basic video camera used to film movies, strong, bold colours and central alignment creates instant appeal and attention to film lovers. The typography choices made here, were basic however well thought through. An old looking Serif typeface called Bodoni 72 and on the right a futuristic sans serif typeface, Futura. If deciding to develop this idea further, colour schemes will be changed, imagery may be adapted further, Mubi logo will be added and typographic choices may be adjusted. 

1 better in, 1 out.

I decided not to take this concept any further than this stage, as I felt it was too similar to the one above which I felt was more effectively worded.

Don't just Kill time, spend it doing something you enjoy. 

Design below was created with both "Don't just Kill time, spend it doing something you enjoy" and "Time is intended to be spent, not wasted" in mind.

Time is intended to be spent, not wasted.

This next design was created with popcorn as the main visual element. A simplistic illustration of popcorn was created, and clock hands were added. As popcorn is a familiar snack commonly associated with films and cinema, it is very effective in communicating movies quickly to the target audience. The clock hands were added to give a sense of appreciation for the tasty popcorn/movies as the tagline emphasizes that Mubi has a collection of high quality films, which you won't waste your time on. You will spend it well enjoying your popcorn. Again if I decide to take this design forward, colour schemes, typography and logos will be adapted/added. 

The scroll is in your hands.

Deciding on which scroll is best to use visually, was quite difficult. The top image shows a hand with a mouse scroller inside it, however it isn't very clear what it is and as I wanted the design to be effective in communicating a strong visual, this wouldn't be effective. Secondly, the image below shows a scroll of films on a video tape roll, which is more effective visually in communicating the ideologies of scrolling through films however it doesn't link towards the online streaming side of Mubi very well. I decided upon using a computer mouse illustration instead. The below design is very basic and would be developed further but just shows where the concept would be heading.

Our Unique Collection. Watch it grow, watch it leave.

The above images show a collection of movies. As I collection was quite hard to show using strong imagery, the design needed something effectively that shows how to movie collection on mubi works. Where one is added everyday and one is removed. I decided to use a tree as way to communicate a collection that is growing. Almost like a family tree.

To be continued...

Time wasting is money wasting
Time is what we want the most but also what we waste the most.
Don't let your time, melt away.
Mubi. 30 films. 30 days only.
Scroll, click, quick quality fix. 
Time is precious, why waste it scrolling.