Secret 7 takes 7 various tracks from up and coming and the best musicians around and asks creatives from around the world to interpret the tracks in their own unique way on a 7" album sleeve. The winning sleeves are then exhibited and people come along and buy the sleeves without knowing who's made it or for which track its for.
I decided to do this as one of my smaller briefs because I have a keen interest in the music industry as it is something I'm passionate about as I consider myself a musician. I taught myself to play guitar at a young age and from this I learnt how to sing by the tuning on my guitar . I also occasionally write songs so this brief was perfect for me. I sat down and played all these tracks individually and then learnt them on guitar along with the lyrics to understand what they meant to help kick start the creative design process. I then decided on which two tracks had the most meaningful lyrics to me and were the easiest for understand. Learning them all on guitar enabled me to slow down and die-sect the lyrics and meaning behind each song.
Chvrches - Clearest Blue
I started by listening to the song and the lyrics over and over and just use a pencil and paper to create shapes based on the melody, tempo and tone etc of the song. As the main singer was a female the pitch was quite high however the melody was up and down so therefore soft hill shapes were drawn as well as sharp triangles and pyramids.
I then drew these shapes out into illustrator and made loads of different triangles joint together to create a complex pattern. Next I coloured each individual triangle in to create a texture that looked as if some of the shapes were exploding out of the cover. Each colour used were colours similar or made from blue, or colours that complimented blue well to reflect back to the name of the song. I didn't want the design to be simply blue as I felt that it would loose its vibrancy and vividness if just one block colour. I then placed the design into photoshop and adjusted the image to create different textures and vibrances.
Below is my favourite design.
I also did a second design based on the same track however instead of listening to the tempo and beat of the song I created a cover designed on the lyrics and name of the song.
Then combining the elements from the two to see if they would work well together.
Jack Garrat - Worry
I spent quite a lot of time listening to this track and in return I learnt it on guitar and interpreted it into a way I would understand the lyrics more. I also researched into Jack Garrat as an artist. A london-based singer/producer/multi-instrumentalist who combines electric guitar, drum machines, keyboards, and an R&B-friendly falsetto to fashion smooth, club-ready electro-pop.
I based by design around the song lyrics "As if this moon of ours only shines a half to make me feel whole."
Adding an image of him with his iconic beard to represent the texture on the moon, I created a typeface that was similar to the ones used on his exisiting cover designs as I felt it worked well to represent him.
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