Feel Good Drinks Bus Stop Poster
I developed this poster as I already felt that their original packing design was very effective so I wanted a way to get feel good to become more well known in the soft drinks industry. I created an illustration using one of their plastic bottles as I knew this for me would be the easier bottle to recreate as well as being the cheapest bottle to buy on the market. This would then target consumers directly through a low cost price strategy enticing them to want to buy the product even more. Creating the illustration to look the exact same shape will then enable the target consumer to link back to the poster when viewing the bottle in the shop.
Next I added an explosion like array of illustrated lemons drawn to a similar style as the bottle to create consistency bursting out of the top of the bottle which symbolises the strong flavour and fresh ingredients in each bottle. It also links back to the health benefits of the drink as it clearly shows there is no added sugar or preservatives just the natural sugars from the juice itself making up of the drink.
Colours used such as a pink background and lime green/yellow text and illustrations contrasted with one another and made the text and illustrations pop.
After feedback I changed the colours around slightly.
Although this was one of the bigger briefs I didn’t really feel the need to completely rebrand the product as I felt that most of it it was already effective in targeting the target customers. However, the only thing that I felt was missing was the way they were advertising the brand and the way in which it was being portrayed. The brand and product itself is good enough to be successful but it just needed the right direction to promote its core values and its USP. I wanted to focus this brief on my advertising campaign skills, meaning not just graphic design but through creative writing and english to combine both elements to work on a more professional level. I wanted to use good literate and creative writing skills coupled with effective design to produce a campaign that was successful in its aims. I therefore managed more of my time in learning and teaching myself about different advertisement strategies and literacy such as alliteration and slogans, in order for me to work on a much more deep, commercial professional level and not just base things solely around something being visually pleasing and lacking concentration on the purpose of the design. So therefore thats where most of my time was spent on this brief. I felt it produced a much more effective outcome, than if I had just redesigned the brand for no purpose.
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