Developing Oscar & Rosie's Logo
This design was created for a pizzeria therefore a simplistic vector of a pepperoni pizza was created.
After researching more into italian stereotypes, this particular type of moustache was used a lot to communicate an italian representation as well as linking to their culture. That informed the decision to add a moustache to the logo to create an italian stereotypical reference linking to pizza's country of origin. The moustache also added a masculine representation of the person "Oscar". The moustache was effective in communicating the italian culture and instantly links the country to the target audience.
A monotone black and white vector was created however it didn't turn out as playful and effective as hoped.
Text was then added around the shape of the pizza, however it made the design look uneven and messy.
It made the design more complex and difficult to work with to add the text due to the uneven shape of the pizza, therefore the logo was rotated.
A font named Quartzo was used effectively as it is bold and extremely legible. However the design still didn't feel complete.
The & was then made a lot bigger and added a dark red ribbon with white text to create more depth and make the text "pop"
Their slogan was added on the bottom in the same typeface to state exactly what it was.
After having a feedback session with my peers then told me that the design was effective however it was very male dominated so therefore I added some pink lips to give a female representation of "Rosie." They also said that it will be good to sometimes separate these two as well as bringing them together. I did feel that the final design did look a bit cheesy, but who doesn't want a cheesy pizza right?
The design was then added to a pizza box and a paper bag to give it a completed look.
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