OUGD505 - Study Task 04 Vote

Vote

A survey in May 2014 stated less than half edible young people planned to vote in the following general election. 

How could Graphic Design be used to ensure that more than 41% of 18-21 year olds actually participate in the election process?

We researched into examples of elections that successfully enticed voters ( inc Barack Obama's used of social media within  his campaigns and the scottish referendums engagement of first time voters alongside wants and needs of your target audience.

We worked in a group of 5 to tackle all the problem areas in our age range as quickly as possible. The final outcome was a short pitch to the government organisation to engage young people to vote. 

We started by getting together and brainstorming all of the problems as to why we don't vote ourselves. We used a technique using post it notes to quickly throw ideas out there.

The main points that came up were;

• Bais information from various parties.
• Lack of information about how it benefits our age range
• Lack of passion/interest in politics
• Don't think our vote will make a difference

We then started to collect the problems into different categories adding solutions as we went along.

Solutions included;

• To give young people incentives to vote
• Create unbiased information
• Simplify information
• Mandatory education in schools

After many ideas such as to create an unbiased publication aimed at young people or posters simp lying information and how it effects us directly. We came up with the idea to create a YouTube Channel named Make Your Mark. 

Slide 1 – Logo

Slide 2 – Problem

·      There were a wide range of problems

·      As students, we found the information given by parties too confusing and biased.

·      It’s mainly aimed at an older target audience, therefore we find it hard to relate.

Slide 3 – Solution

·      Wanted to make it easy for young people to digest the information

·      Make them more aware of how the process works, how it directly affects them and how their vote counts.

Slide 4 – (Video)

·      Short videos is an appropriate because younger people have short attention spans

·      They would have catching, engaging titles. The different videos would explain different things e.g. a summary of what was said in the last debate, how the party’s choices affect us such as tuition fees and who’s currently in the lead.

·      They often feel overwhelmed by big bodies of text and don’t want to read them.

·      We created campaign that creates short stock motion hand drawn on a whiteboard videos that concisely explain what is going on in politics.

·      Drawings as the narrator is speaking to make the information easier to understand as well as making it more interesting and fun.

Slide 5 – Distribution

·      Main platform would be YouTube Channel

·      People could share on Facebook/Twitter etc. - young people are constantly on social media

·      Sponsored ads on social media

·      Promote it at uni events

·      Info flyers in student unions