OUGD405 - Studio Brief 04 - Design Process - Communicate

Studio Brief 04

After reading the brief I instantly came up with a problem from my individual research which could be easily communicated through packaging of a product.

My topic was alcohol so I chose to create labels to package an alcohol product to inform customers of the health risks involved with excessive drinking. The problem involved was that we all know alcohol isn't the healthiest drink for us however, most people are unaware of the effects it can have on our brain, our heart, our immune system, our liver, our kidneys etc. We are aware that it is advised not to be drank by a pregnant women and that we shouldn't exceed a certain amount of units per day. However these messages are hidden away in black and white at the back of labels so therefore we don't really see/look for them.

On the other hand, cigarette packets tell a completely different story. They use the shock factor in order to make their target audience aware of the effects of smoking.

So, therefore I felt that alcohol drinkers should be as aware of the effects of alcohol. The way I felt I could solve this problem was through the package design on various well known alcohol brands.

However, I didn't want to be as abrupt as cigarette packaging as this could potentially damage a brands reputation so therefore I created designs which subtly put the message across.

I wanted to physically produce at least one of these however I ran out of time. On future modules I would aim towards managing my time more effectively to do the things I want to do. I therefore produced package warnings for Corona Beer, Budwiser Beer, White Wine, Absolut Vodka, Jack Daniels and Smirnoff Vodka.

I adapted each label to fit in with the colour schemes of the product.