OUGD603: Studio Brief 08 Mubi Evaulation

Studio Brief 08 Evaluation

Working on this brief was very challenging for em in terms of execution my concept. i spend a lot of time things up the concept which therefore meant I had less time to actually design the campaign. moving forward I will keep in mind that collaboration would be essential to big briefs as my skill sets do lie within coming up with the main ideas and I would've benefited from someone else visual design skills. 

Apart from the above I do enjoy advertising campaigns as they give me an opportunity to show my design skills as well as creative thinking in a real life industry setting. 

OUGD603: YCN Student Awards - THINK! Brief

Research 
Already Exisiting Campaigns.

Think! already has some very successful campaigns. Pictured below. Some use the shock factor to engage the target audience by using upsetting images of what could happen. Whilst others use a more stern and assertive approach, using authority figures such as the police or uppercase letters. 

The below images are taken from other campaigns trying to portray a similar message. 

Practical Research

I conducted a survey of 50 males aged 16-24 online using a free survey service. Asking three questions.

1) Have you ever texted whilst driving? Yes/No

2) If so, do you think it is a problem? Yes/No

3) Do you think you can drive safely whilst texting? Yes/No

The findings were;

-  82% of the drivers answered yes to texting whilst driving.

- 85% of those who admitted to texting and driving answered yes to thinking that it is a problem.

- 77% of the males answered yes to thinking that they can drive safely whilst texting.

Decisions needed to be made on how the design will approach the target audience, whether it uses the shock factor, authority figures or a more of subtle message to instantly convey the message.